About

Hey — I'm Laura

Senior Graphic Designer & Marketing Specialist with 8+ years of
experience across Real Estate, Agency, Retail and Pharma.

BILINGUAL – ENGLISH/SPANISH

45% Grew customer retention
$144K Annual revenue increase
Branding Creative Strategy Marketing Design Visual Storytelling Digital and Print Campaigns Creative Concepts Design Thinking
Docked Co-Living website and social campaign design

Growing occupancy from 55% to 80% through a strategic brand transformation.

Led a strategic rebrand across digital and print, strengthening market positioning through design.

  • Brand Strategy
  • Lifestyle & Hospitality
  • Marketing Design
  • ↑55% to 80%Occupancy
  • ↑25%Brand Visibility
  • +$144KAnnual Revenue
Open Case Study
Rancho MX seasonal campaign visuals

Bringing +25 marketing campaigns to life through creative visual storytelling.

Developed creative concepts and visual assets for seasonal campaigns across digital and print, delivering 50+ monthly assets.

  • Creative Concepts
  • Marketing Design
  • Print & Digital
  • ↑30%Digital Reach
  • ↑20%Event Attendance
  • +50Assets Delivered Monthly
Open Case Study
Providencia swimwear digital campaign design

Elevating a Swimwear E-Commerce Brand Through Strategic Digital Design.

Created cohesive visual assets for product launches and campaigns, strengthening brand consistency across digital channels.

  • Brand Design
  • Digital Design
  • Visual Identity
  • ↑25%Campaign Performance
  • ↑15%Engagement
  • +12%E-commerce Conversion
Open Case Study
Elanco Animal Health product campaign materials

Scaling creative solutions across 4 businesses at a global animal care company.

Simplifying complex product messages into engaging digital and print experiences that strengthened brand recognition and supported sales growth.

  • Brand Design
  • B2B Marketing
  • Stakeholder Management
  • ↑30%Brand Positioning
  • ↑15%Customer Engagement
  • +20%Sales Growth
Open Case Study
Echeverria Arquitectura + Construcción brand identity

Strengthening market visibility by ~25% through strategic brand design.

Developed Echeverría’s identity from logo to guidelines and templates, giving the business a scalable system for consistent communication and new client acquisition.

  • Brand Identity
  • Design System
  • Brand Strategy
  • ↑25%Brand Visibility
  • ↑100%Brand Consistency
  • +10Residential Projects Acquired
Open Case Study
Laura consistently translated business objectives into thoughtful design solutions, connecting brand strategy with marketing execution to strengthen market presence.
Juan Orozco Docked Living Marketing Manager
Laura’s versatility shines through her ability to adapt to different brands, thoughtfully incorporate feedback, and turn ideas into purposeful design.
Maria Fernanda Romero Mara Agency Art Director
She took the time to understand our business, research the market, and develop a thoughtful creative direction before designing our brand identity.
Jenifer Rueda Client Project Director
Laura combines creativity, leadership, and a strong ability to transform ideas into innovative, high-impact solutions.
Johana Pabon Elanco Animal Health Marketing Manager