Echeverría is an architecture and construction company based in Bogotá, with five years of experience delivering high-end residential projects.
As a Brand Designer, I led the end-to-end development of Echeverría’s brand identity, translating its business vision and target audience into a cohesive and credible visual brand built for long-term growth.
Attract new clients by establishing a credible, target-focused brand identity that reflected Echeverría’s five years of experience and strengthened trust in a competitive high-end residential market.
Developed a strategic brand identity with a cohesive visual system and comprehensive guidelines, establishing a consistent brand language that strengthened credibility, recognition, and trust across every customer touchpoint.
Extended the brand identity into the physical space and branded merchandise, creating consistent touchpoints that reinforced Echeverría’s credibility and strengthened recognition with clients and prospects.
The new brand identity strengthened Echeverría’s credibility and market visibility, helping attract new clients and generate business opportunities across residential construction and renovation projects.