As a global leader in animal health, Elanco provides innovative solutions to improve animal health. Making life better for animals, makes life better.
As the sole Graphic Designer for 3 business units—Beef, Companion Animals and Swine—I served as the creative partner for B2B, B2C, Regulatory, and HR teams, translating business and marketing objectives into strategic visual solutions.
Strengthen Elanco’s position in the Colombian market by increasing brand and product recognition, supporting demand across key customer segments, and ultimately contributing to sales growth.
Translated complex product and marketing messages into compelling visual communications tailored to each audience. Created engaging, sales-focused assets that made technical products easier to understand while supporting marketing and sales objectives.
Turned technical product information into clear, engaging visual communications that were easier for customers to understand.
Developed distinctive digital and print marketing assets designed to capture attention, communicate product value, and support sales objectives.
Extended the Elanco brand into the employee experience, transforming HR communications and recognition initiatives into branded experiences that strengthened affinity and increased participation.
Simplified complex product information through engaging visual concepts, strengthening product recognition and contributing to 20% sales growth across Companion Animals and Beef.