← Back to work About Docked Co-Living

Docked is a membership-based housing subscription designed for individuals looking for a new way to live. A creative solution centered around community connection, affordability, and convenience.

Resident working outdoors at a Docked property What is Coliving? Residents sharing a meal together

My Role & Contribution

Connected business strategy with creative execution, developing a cohesive brand and marketing system designed to attract new customers, strengthen brand recognition, and communicate Docked Living’s co-living value proposition.

Goal

Grow occupancy from 50% to 85%+ by strengthening Docked Living’s market presence, attracting new customers, and making its co-living value proposition clear.

Docked Co-Living brand moodboard
Docked Co-Living website and flyers shown across desktop, tablet, laptop and phone

Solutions

Developed an educational brand campaign to build awareness around Docked’s co-living concept, combining a refreshed visual identity with social media, email marketing, events, and print.

Each touchpoint helped clarify the value proposition, connect with the target audience, and strengthen brand recognition.

New Friendships in Modern Shared-Living — comfy spaces, common areas furnished, private baths, wifi and utilities, monthly cleaning
Welcome Home — key membership guidelines flyer Membership Guidelines flyer
Furnished room package flyer Affordable private bed and bath flyer
Welcome to Docked Co-Living flyer How do I join Docked — steps and FAQ flyer

Brand Activation

Make the concept relatable
Docked’s innovative co-living model was unfamiliar to many prospective residents, making its value and benefits difficult to understand.

Communicate the value
visual communications to bring the co-living concept to life and make it more relatable.

Build community
Highlighted the lifestyle benefits while fostering community, belonging, and a stronger connection with the brand.

Docked branded merchandise: cup, tote bag, cap, membership cards, event poster and A-frame sign
Did you know? campaign opener Coliving can save you 50% on housing costs Premium amenities included in your monthly fee Coliving fosters community and networking

Digital Marketing

Educate — Make the co-living concept clear and relatable.

Attract — Drive interest through events, offers, referrals, and launches.

Engage — Build community through relevant, cohesive content.

Instagram profile design breakdown: brand alignment, profile optimisation, highlight stories, harmonious feed and content strategy

Led creative execution across social media and email marketing, promoting referrals, exclusive discounts, new launches, community events, and member-focused initiatives.
Selected examples below:

Refer a friend and earn $100 in your pocket Chat mockup explaining the referral programme Here's how it works — three referral steps The more friends you refer, the more money you'll make
The OG and The Garden properties with discounted rates Discover our discounts for the month of January — New Year, New Opportunities The Green Perch property with limited rooms available

Exclusive January discounts await you at one of our properties! Join the vibrant Docked Living Community, elevate your living, and embrace the savings.
Check them out below:

Results

The new brand strategy strengthened Docked visibility and helped more prospective residents understand and connect with the co-living model. The work also strengthened member engagement and retention, supporting occupancy growth from 50% to 85%+.